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Fashion

Bad Arctic

A jewelry brand blending craft, materiality, and restrained luxury for the modern wearer.

Client

badarctic.co

Year

2024

Services
Logo DesignBrand IdentityBrand Tone
Brand Colors
#2C2C2C
#E8E4DF
#8B7355
#1A1A1A
Bad Arctic hero image
The Challenge

What they needed

Bad Arctic needed a visual identity that communicated sophistication and craft without feeling pretentious or inaccessible.

The Solution

What we delivered

We developed a refined brand identity with texture and restraint at its core—a logo and visual system that feels as considered as the jewelry itself.

Brand Assets

A closer look at the deliverables

Bad Arctic gallery image 1
Bad Arctic gallery image 2
Bad Arctic gallery image 3
Bad Arctic gallery image 4
The Results

Impact & Outcomes

The elevated brand positioning helped Bad Arctic move into higher-end retail partnerships and attract a discerning customer base.

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